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Creative Marketing & Graphic Designer

Dynamic creative marketing professional with expertise in graphic design. Combining strategic thinking and artistic vision, I deliver impactful campaigns that captivate audiences. Skilled in brand development, digital/print design, and effective storytelling.

2019- 2023

Hazel Moon Creative, LLC

December 2019 - Current

  • Led the adaptation and transition of yoga studio to an online business model during the pandemic, allowing them to retain 100% of their existing members, gain new members and win back terminated members.

  • Developed tiered pricing strategies for clients unlocking new revenue streams nationwide and increasing membership by 20% compared to pre-pandemic levels.

  • Go-to-market lead for startup restaurant and brewery, created brand identity and all related collateral including web, mission statements, print packaging design and more

  • Initiated and maintained 16 unique brand partnerships to highlight and drive sustainability and “shop local” efforts for food & bev client

  • Owned end-to-end outreach and contract negotiation for corporate sponsorships, created sponsorship pricing package leading to 10 new sponsors for clients event focused fundraising efforts.

  • Ran multi-channel marketing campaign for nonprofit client, leading to 40% increase in attendees for their annual fundraising event in 2022

  • Recommended marketing campaign strategies to highlight client’s competitive advantage and target the right customers through value propositions, product positioning and messaging

  • Launched and executed comprehensive branding and identity campaigns that transformed clients' visibility and recognition within their target markets. Clients reported an increase in revenue once they hired me, you’re welcome.

  • Leveraged engagement data including social media and web traffic, impressions, and more to create content strategy for clients to drive conversions through online presence

2019- 2022

Creative Marketing Director

Laughing River Yoga | Vermont

  • Led and facilitated regular team meetings with higher management to foster a collaborative environment to align marketing initiatives with overall business objectives.

  • Analyzed data and presented quarterly business reviews to higher management and company leadership.

  • Managed the campaign strategy and execution for fundraising initiatives supporting the Yoga Equity Project.

  • The efforts resulted in exceeding our goal by 30.53%.

Launched Hazel Moon Creative, LLC

December 2019 - Current

  • A Creative Marketing Studio serving states across the country. 

  • Focused on; marketing, graphic design & online presence.

  • Specialized in brand awareness growth for nonprofits & business start ups.

2018- 2020

Brand Manager & Graphic Designer

Mill River Brewing | Vermont

  • Orchestrated and managed a comprehensive online presence, including social media accounts, blog content, newsletters, and website design.

  • Elevated business growth via strategic brand awareness campaigns and cost-effective grassroots marketing initiatives, optimizing results for a startup venture.

  • Responsible for the design and creation of all promotional materials, print collateral and the distinctive beer labels.

  • Established and articulated the company's core values and mission, subsequently orchestrating and leading successful community events to raise funds for philanthropic projects.

2017- 2018

Advertising & Marketing Specialist

Mac Marketing | Florida

  • Increased B2B sales by creating cohesive branding and communication between marketing department and sales team.

  • Developed and executed MKE strategies to grow brand recognition/loyalty with dealers and consumers through online relationships.

  • Investigated and purposed advertising and promotional opportunities.

  • Modernize the branding and created digital marketing/sales materials.

  • Acted as main point of communication at trade show & market places.

  • Worked closely with photographers to stage & collect product images.

2015- 2017

Operations Manager

VT Lake Monsters | Vermont

  • The Vermont Lake Monsters is a minor league baseball team affiliated with the Oakland A’s.

  • Previous administrator at the merchandise store, responsible for inventory and store operations.

  • Created advertisements and promotions that increased sales from previous year by 10%.

  • Tracked inventory and trends while being responsible for delegating tasks among employees.

  • Was in charge of hiring, training and scheduling employees across the ballpark.

Master of Ceremonies & Marketing, Promotions Intern

  • Served as the official MC while interning with the Marketing and Promotions Department.

  • Provided fans with constant entertainment during the game, and prepared successful promotions.

  • Assisted in social media growth by increasing followers and engagement on multiple platforms





Bachelor of Arts in Business Administration

SUNY Plattsburgh | New York | 2013- 2017

  • Majors: Business & Marketing

  • Minors: Studio Art & Graphic Design

  • Deans List 2016, 2017

Teacher Assistant in Professionalism 

Recruiter Assistant at Cardinal Sports

Marketing Intern for Mountain Lake PBS

Sports Marketing Intern for Cardinals Hockey Team

Teacher Assistant in Business Ethics

Executive Assistant at School of Business

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