RESUME
Creative Marketing & Graphic Designer
Dynamic creative marketing professional with expertise in graphic design. Combining strategic thinking and artistic vision, I deliver impactful campaigns that captivate audiences. Skilled in brand development, digital/print design, and effective storytelling.
2023
Marketing & Design Executive
Attic Projects Company | California
-
Responsible for grassroots marketing and brand development in 5 different branches.
-
Tasked with rebranding print and digital marketing materials.
-
Increased leads by utilizing social media and enhancing advertisements.
-
Developed creative advertising for various media, including catalogs, business cards, brochures, business folders, flyers, webpages, booklets, while ensuring maximum brand awareness.
2019- 2022
Creative Marketing Director
Laughing River Yoga | Vermont
-
Responsible for grassroots marketing and brand development in 5 different branches.
-
Tasked with rebranding print and digital marketing materials.
-
Increased leads by utilizing social media and enhancing advertisements.
-
Facilitated team meetings to strategize our 'promo calendar' and plans to increase membership.
-
Collaborated to create the Yoga Equity Project where we raised $20k+.
Launched Hazel Moon Creative, LLC
January 2020 - Current
-
A Creative Marketing Studio serving states across the country.
-
Focused on; marketing, graphic design & online presence.
-
Specialized in brand awareness growth for nonprofits & business start ups.
2018- 2020
Brand Manager & Graphic Designer
Mill River Brewing | Vermont
-
Built and ran social media accounts, blog posts, newsletters, website and created the content.
-
Discovered opportunities to grow brand awareness, such as events, partnerships and philanthropy projects.
-
Designer of all promotional materials, packaging and branding.
-
Including; menus, packaging, merchandise, apparel, infographics, website, sauce and beer labels.
-
-
Hired as 'Hazel Moon Creative, LLC' in 2020.
2017- 2018
Advertising & Marketing Specialist
Mac Marketing | Florida
-
Increased business to business sales while assisting in structure of brand and product line.
-
Developed and executed MKE strategies to grow in brand recognition/loyalty with dealers and consumers.
-
Investigated and purposed leads in advertising and promotional opportunities.
-
Assigned to modernize the branding they had been using.
-
Designed marketing & educational materials.
2015- 2017
Operations Manager
VT Lake Monsters | Vermont
-
The Vermont Lake Monsters is a minor league baseball team affiliated with the Oakland A’s.
-
Previous administrator at the merchandise store, responsible for inventory and store operations.
-
Created advertisements and promotions that increased sales from previous year by 10%.
-
Tracked inventory and trends while being responsible for delegating tasks among employees.
-
Was in charge of hiring, training and scheduling employees across the ballpark.
Master of Ceremonies & Marketing, Promotions Intern
-
Served as the official MC while interning with the Marketing and Promotions Department.
-
Provided fans with constant entertainment during the game, and prepared successful promotions.
-
Assisted in social media growth by increasing followers and engagement on multiple platforms
2017
2016
2015
2013
Bachelor of Arts in Business Administration
SUNY Plattsburgh | New York | 2013- 2017
-
Majors: Business & Marketing
-
Minors: Studio Art & Graphic Design
-
Deans List 2016, 2017
Teacher Assistant in Professionalism
Recruiter Assistant at Cardinal Sports
Marketing Intern for Mountain Lake PBS
Sports Marketing Intern for Cardinals Hockey Team
Teacher Assistant in Business Ethics
Executive Assistant at School of Business