Led the adaptation and transition of yoga studio to an online business model during the pandemic, allowing them to retain 100% of their existing members, gain new members and win back terminated members.

Developed tiered pricing strategies for clients unlocking new revenue streams nationwide and increasing membership by 20% compared to pre-pandemic levels.

Go-to-market lead for startup restaurant and brewery, created brand identity and all related collateral including web, mission statements, print packaging design and more

Initiated and maintained 16 unique brand partnerships to highlight and drive sustainability and “shop local” efforts for food & bev client

Owned end-to-end outreach and contract negotiation for corporate sponsorships, created sponsorship pricing package leading to 10 new sponsors for clients event focused fundraising efforts.

Ran multi-channel marketing campaign for nonprofit client, leading to 40% increase in attendees for their annual fundraising event in 2022

Recommended marketing campaign strategies to highlight client’s competitive advantage and target the right customers through value propositions, product positioning and messaging

Launched and executed comprehensive branding and identity campaigns that transformed clients' visibility and recognition within their target markets. Clients reported an increase in revenue once they hired me, you’re welcome.

Leveraged engagement data including social media and web traffic, impressions, and more to create content strategy for clients to drive conversions through online presence