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Laughing River Yoga was looking for a marketing professional to refresh their business.
With a large focus on curating a safe space for all bodies, and experience levels there was a large need to communicate this to potential students.
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There was a lot of fear going into the pandemic about how to survive without the ability to offer classes at the studio. We were about to lead the adaptation and transition of yoga studio client into online business model during the pandemic, retaining 100% of existing members, gaining new ones and return of previous members.
Redesign the website, grow membership and target audience through social media engagement, local partnerships and community activities.
Increase membership revenue with tiered package options and advertise 3 locations.
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